Bloom awards Soho Square enabling works contract

Bloom Properties has awarded the enabling works contract for its Soho Square development to Dutch Foundation Company and Concrete Rehabilitation (DF).

Under the terms of the contract, work is set to commence in September 2016, and is scheduled to complete in Q1 2017.

Soho Square is located on Abu Dhabi’s Saadiyat Island. It is Bloom Properties’ second mixed-use development on Saadiyat, and includes residential, retail, and commercial spaces.

Commenting on the deal, Sameh Muhtadi, chief executive officer of Bloom Holding, said: “The awarding of enabling works of Soho Square is an important first step in preparing the site for the main construction work, and reiterates our commitment to delivering the project in a timely manner.

“Soho Square offers residents […] an attractive value proposition and [an] excellent opportunity to live in one of Abu Dhabi’s most sought-after locations. We will ensure that the project is completed to the highest standards.”

Bloom Properties is the only firm to have commenced construction at Saadiyat Island, other than master developer, Tourism Development & Investment Company (TDIC). The Soho Square site is situated within Saadiyat’s university neighbourhood, in close proximity to New York University Abu Dhabi.

Soho Square will feature 302 residences, including studio to three-bedroom apartments, townhouses, and a penthouse.

Salim Farah, general manager of DF, said: “We are pleased to partner with Bloom Properties in delivering this landmark development. We will draw on our strong track record of undertaking many large-scale projects across the region to achieve the aspirations of Bloom Properties and its stakeholders.”